Grocery is the most essential commodity of each house. No one will live without foods, vegetables, soaps, toothpaste, salt, spices & other groceries as well as a food item. Sometimes it is not possible to go out and buy all these from the market. To help in this regards the Online Supermarket is evolved.
The online supermarkets are the online store having all the basic necessity of a house like an offline shop and deliver the grocery directly at the home. The Online Supermarket in India is running in the following basic model to provide doorstep services to its customer.
The supermarket is having a partnership with the manufacturers and the farmers directly. This is because to minimize the middleman cost and expenses. The manufacturers other than the raw vegetable are generally the food processing units. The other partners like logistic, storage, advertisement, web hosting, affiliate marketing are also associated with the Daily Needs 247.
2. Man Power:
The online supermarkets are running with the help of three types of manpower. The first category of manpower is the technicians. They are the website manager, mobile app designers, affiliate marketer and other. The second is the marketing professionals responsible for creating a sale and the third category manpower are logistic purpose do supply the order at the doorstep.
3. Basic work:
The basic work of the online supermarket is very simple. First, the company procured the items from the manufacturer directly at the minimum retail price. Then store at its own go down or hired go down. The next step is to make a proper inventory and maintain the stock accounts. Fourth work is receiving an order through the online website and mobile app. The last step is to deliver the product at the doorstep.
4. Online Promotion:
The online supermarket model works in the online media, so the maximum presence in the different digital media platform increases the sales of the company. The online digital media like social media networks, blogs, newsletters, direct mail promotion, bulk e-mails are the way to reach out to customers.
5. High conversion rate:
The conversion rate is a term highly used in the online marketing. Not all the customers Buy Groceries Online who visits the website or hit the ads online. The ratio between the number of total visitors and actual buyers is the conversion rate. This can be improved up to 50% by providing discount & offer.
The products available in the online supermarket are having a comparatively lower cost than the available in the off shop. This is because the online market directly procured products from the manufacturers and the extra middleman money are going to less through various discounts and offers by the online supermarket. The online supermarket is going to be the future shop for everyone.